[Download.fOOA] Account-Based Marketing For Dummies
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Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!"Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why its important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates"If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions"Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared"Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing"Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled 'for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate Social Media Marketing News & Trends Marketing Land Everything you need to know about social media marketing Browse our most recent news stories about the most popular social media platforms tools and trends Business - dummies Related Book Small Business Marketing Strategies All-In-One For Dummies Home - Kapost The B2B Marketing Platform Kathleen C Hill VP of Marketing Having started my career in technology as a Product Marketer over 30 years ago I have a great perspective on how far we have come Multi-level marketing - Wikipedia Multi-level marketing (MLM) also called pyramid selling network marketing and referral marketing is a controversial marketing strategy where profit by a non What is an API REST SOAP XML JSON WSDL and Other Technology What does API stand for? And Other Acronyms: REST SOAP XML JSON WSDL ideal customer profile (ICP) - B2B Account-Based Marketing Creating An Ideal Customer Profile (ICP) Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully Marketing Land Digital Marketing & Martech News Tactics Marketing Land is a daily must-read site for CMOs digital marketing executives and advertising campaign managers Marketing Strategy - Marketing Resources Access our exclusive online marketing resources such as marketing strategy articles seminars templates case studies and much more Visit our website today Sales & Marketing Books - For Dummies Looking for books about sales and marketing? Browse our entire For Dummies online collection and find the perfect how-to book for you B2B Account-Based Marketing Terminus B2B Account-Based Marketing leader Terminus' software enables marketing and sales teams to run account-based marketing at scale
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